Boy, sex toys are sure enjoying their share of 15 minutes of fame these days – which is great in my opinion. The more normal it is, the less of a taboo it will be for men and women to use sex toys in their lives. We’re still not fully there yet, but we’ll get there soon. I mean, there’s still a bit of ‘embarrassment quota’ when we go out to buy condoms, that knowing look the teller gives you. Not always, but occasionally – especially when there’s someone of a certain age behind the counter.

The more open sex toys become, the more people can work on creating better versions, which is what the people who are trying to launch Lovely are trying to do on their IndieGoGo page. They’ve come up with a smart sex toy, because sex like everything else in life requires feedback.

Lovely fits at the base of the penis – much like a cock ring – and is angled to stimulate the clitoris while having sex. It reminds me a lot of the LELO Pino (which I did a review of here) but of course this comes with the added benefit of tracking the stats. You gotta give it to the little bugger, it gets right in there where all the action is so it can track your sex life better. So yeah, it’s a combo of a sex toy and a tracker – for those of us that require those kind of stats in our lives.

To be honest, I am totally intrigued. Hell yeah I would like to know how I did in bed, whether what I imagine in my head (I am the sex queen, rocking your world) matches my reality (probably not). I am a total tracker – I track my steps, my food, my weight, my workouts, my walks – so why wouldn’t I want to track my sex life?

Lovely tracks things like calories burned, speed, force and frequency. I’ve always wondered if sex really burns that many calories, and now I might just find out. And with all this information the app then provides you with personalized sex related ideas and suggestions, shows you new sex positions to try next time, and more.
They’re currently still crowdfunding at IndieGoGo where you can snare yourself a piece for US$149. While this might just seem like a fitbit for your penis, trust me, your fitbit will never get a woman off.