Durex, one of the world’s leading contraceptive brands, looks set to plant their flag in the SexTech market if their latest invention is anything to go by.
Their tightly-lipped press release promises to revolutionize our sex lives, but are keeping the meatier details under wraps for the time being.
Having teamed up with Siren Mobile, Durex have emerged from their Durexlabs claiming to be on the cusp of changing the game forever. It’s a sign that the biggest and oldest players on the scene are coming around to the potential and excitement that resides in SexTech.
Durex and Siren Mobile’s joint motives are, as they explain themselves, is to “embrace changing social behaviors and the paradigm of intimacy and mobile technology.”
What can we come to expect then? A new wearable device, something similar to the ‘Sex Selfie Stick’ that has grabbed attentions online or are they indeed correct and will they present us with an exciting and unique product?
Richard Arnold, Head of Research and Development Durex, says: “With our deep understanding of arousal and the impulses involved, it was only natural for us to look at how we could combine this with digital technology.
“We took inspiration from modern habits and our ever growing reliance on portable technology for virtually everything in day to day life and our market research has identified a genuine desire for this technology in our sex lives.”
Interested parties can sign up and await further information from the Durex Global website.
What do YOU think Durex’s new product could be? Let us know in the comments below!