We’ve been saying for a while now that the adult industry is coming out of the shadows and into the light. Publications such as the Huffington Post, Salon.com and The Guardian all regularly feature articles that look at porn in a factual, objective way. Gone are the days of automatic judgment and moral finger-pointing. This is a cultural shift that all of us here at BaDoink truly appreciate – and it was one of the principal motivating factors behind the company’s decision to move into the mainstream with the launch of this very magazine. Although the content of the magazine is a far cry from the adult-oriented content to be found behind the BaDoink paywall – the magazine is, apart from being a thoroughly absorbing and compelling read, very much SFW – we know who we are and where we come from.

BaDoink is a lifestyle choice and, let’s be honest, ‘lifestyle’ means a hell of a lot of things, of which sex is just one… and BaDoink is a company that has, believe it or not, always been more than just about sex. It is also been a technologically innovative company and now, with this magazine, it plans to be culturally innovative too. It is therefore perhaps an unsurprising – but still very, very much welcome – reflection of both the wider cultural shift in terms of how society views the adult industry and BaDoink’s recognition and embrace of that shift that this weekend we were featured in an interview that graced the online pages of probably the world’s most respected business periodical, Forbes.com.

It goes without saying that this was a very big deal for all of us here at BaDoink. We’re proud of our company; we’re proud of our brand and we’re proud of our philosophy.

That’s why it feels so good to see ourselves in such exalted places. And this is just the beginning.

As our own marketing puts it… No Limits!