I’m sure by now you’ve noticed that a bunch of really rich, really famous people are creating videos of a bucket of ice being dumped on their head. It’s either a way for them to stay young, get richer or a way for them to raise funds for a charity. Well, as tempted as I am to say it’s a way to keep young, it’s actually to raise money for a charity.
What’s happening is The Ice Bucket Challenge. It involves daring someone to dump a bucket of ice water over their head within 24 hours OR donate money towards ALS or amyotrophic lateral sclerosis – better known as Lou Gehrig’s disease.
So you’re probably wondering why these rich and famous people are dumping cold water on their heads when they should be donating money right? Well that’s because even if you take the challenge, you can still donate money too. Once you take the challenge, then you’re supposed to dare other people – usually up to three people – to take the challenge too, which is why it is growing at a fast rate.
And of course by creating all this buzz of dumping ice-cold water over their heads, it helps to raise awareness about the disease as well. So far ALS has raised over $4 million in donations between July 29th and August 12th – a whole lot more than what they raised between that period last year. (Also we’re assuming that the big wigs are also donating even after doing the challenge).
Here are some of the best Ice Bucket Challenge videos to date:
Don’t forget you can make a donation at ALSA.org. Have fun!